WISCONSINSTANDARD OF CARE↗
MORE EXPERTISE. CLOSER TO YOU.01 / THE HUMAN SIDE OF REFORM

Care should be
easier to reach.

Explore the story
THE PERSON BEHIND THE POLICY

Medicine running low.
An unanswered question.
A day that can’t wait.

See a way forward

Give pharmacists more room to use their expertise. Help Wisconsin patients find appropriate care closer to home.

THE GOAL IS PERSONAL

Less time navigating care.
More time getting on with life.

When care is hard to reach, even an everyday medicine question can become a bigger burden. Pharmacists are medication experts already working in our communities. The opportunity is to let them contribute more of that expertise to the care team.

A HUMAN STORY

“Where do I go from here?”

A fictional character, showing the goal of reform.
01 / THE WAIT

A small question.
A long wait for an answer.

Imagine your medicine supply is running low, your usual care team is difficult to reach, and you’re unsure what to do next.

Your pharmacist may already know your medicines. A conversation can help you understand the options available today.

Reform aims to make more appropriate pharmacy care possible.
02 / THE CONVERSATION

Someone who listens.
Expertise that helps.

A pharmacist brings medication knowledge to the conversation: what you take, how it fits your health, and what needs attention.

A standard-of-care approach would give pharmacists more room to use their clinical judgment within their education, training, and experience.

The right care starts with the person, the evidence, and the pharmacist’s expertise.
03 / THE WAY FORWARD

A clearer next step.
A team on your side.

The goal is a care plan you understand and a connected team behind it. Pharmacists help within their scope of practice and refer you when another professional’s expertise is needed.

By sharing appropriate medication-related care, pharmacists can help healthcare teams meet more patients’ needs.

More ways to receive care. The same commitment to responsible practice.
Understand the reform
THE IDEA / IN PLAIN LANGUAGEEXPERTISE + JUDGMENT + ACCOUNTABILITY

Let expertise
guide the care.

“Standard of care” means the level of care a careful pharmacist with similar training and experience would provide in the same situation.

Reform would use that standard to give professional judgment a larger role in pharmacy practice, alongside legal authority and public oversight.

The national standard-of-care model
01

Use the expertise.

Care stays within the individual pharmacist’s education, training, and experience.

02

Keep care connected.

Pharmacists work alongside physicians and other professionals, with referrals when care falls outside their scope.

03

Stay accountable.

Professional standards and board oversight remain part of responsible pharmacy practice.

The Wisconsin direction

PSW’s 2026 strategic plan calls for a standard-of-care framework and practice authority that better uses pharmacists’ expertise.

Read PSW’s plan
Illustration of the fictional patient discussing a care plan with a pharmacist in a private consultation area.
MORE HELP FROM THE TEAM YOU TRUST

A conversation.
A plan.
A way forward.

Pharmacy care can bring medication questions into focus and help patients understand what comes next.

Illustrative scene
EVERYDAY NEEDS / REAL REASONS TO CARECHOOSE A SITUATION

Everyday needs.
More ways to help.

KEEPING CARE MOVING

A gap in your medicines shouldn’t leave you without a next step.

Start with a conversation about your medicine, your supply, and your care team. Your pharmacist can explain current options and help coordinate the next step.

WHAT REFORM AIMS TO ADD

More authority for qualified pharmacists to address appropriate medication needs using their clinical judgment.

“What are my options before I run out?”

Reform would expand appropriate care. Your pharmacist can explain the services they offer today.

WISCONSIN HAS ALREADY TAKEN A STEP

Care needs
a way to be paid for.

Wisconsin Medicaid recognizes enrolled pharmacists as providers who can bill for covered patient care services.

2021

Provider status became law.

Wisconsin Act 98 created the Medicaid pathway for pharmacist-provided care.

JULY 1, 2024

Covered-service billing began.

Medicaid-enrolled pharmacists could begin providing and submitting claims for covered services.

THE NEXT OPPORTUNITY

Connect authority and payment.

Standard-of-care reform addresses what pharmacists may do. Provider status helps pay for covered care. Both matter to access.

Wisconsin Medicaid’s coverage policy
THE PHARMACY SOCIETY OF WISCONSIN

A unified voice.
For better pharmacy care.

PSW brings pharmacy professionals together to advance practice and improve medication use across Wisconsin.

Explore PSW advocacy

Shape the policy.

Advocate for practice authority that reflects pharmacists’ expertise and gives patients more choice in where they receive pharmacy care.

Support the profession.

Provide education and peer support for pharmacist provider status and patient care.

Bring people together.

Connect pharmacy professionals, healthcare partners, and policymakers around patients’ needs.

MAKE THE CONVERSATION BIGGER

A clearer path
starts with us.

Learn the idea. Share it with someone who cares about access. Bring the conversation to your campus or community.

FOR PHARMACY STUDENTS

Student PSW clubs can bring these materials to meetings, campus events, and social channels.

Before-campaign survey After-campaign survey
A FEW GOOD QUESTIONS

Your questions.
Answered.

Would pharmacists replace physicians?

No. Pharmacists contribute their medication expertise as part of the healthcare team. They help within their scope and refer patients when another professional’s care is needed.

Does standard of care mean no rules?

No. Pharmacists would use their judgment within their training and the law. Their decisions would still be held to professional care standards.

Is this the same as Medicaid provider status?

No. Provider status is the existing pathway for Medicaid-enrolled pharmacists to bill for covered care. Standard-of-care reform concerns how pharmacists may practice. Payment and practice authority work together.

Can I ask my pharmacist for help today?

Yes. Your pharmacist can discuss your medicines and explain the services they currently provide. This campaign advocates for reform; it does not change the services a pharmacy can offer today.

Where can I read more?

Start with PSW’s strategic plan, the national standard-of-care model, and Wisconsin Medicaid’s pharmacist coverage policy. The original sources are linked below.

THE SOURCES BEHIND THE STORY
  1. PSW · Strategic Plan 2026 Wisconsin advocacy priorities
  2. NASPA · Standard of Care Regulatory Model National model · September 29, 2026 update
  3. ForwardHealth · Coverage for Medicaid-Enrolled Pharmacists Covered-service billing effective July 1, 2024
  4. PSW · Pharmacist Provider Status Wisconsin education and payment resources